Ambra Succi
Ambra Succi, choreographer and dancer renowned for her innovative style and as a co-founder of the dance group Bounce, has collaborated with Loreen on several notable projects.
Eurovision Song Contest 2012: She served as the choreographer, artistic director, and director of photography for Loreen's winning performance of "Euphoria."
Melodifestivalen 2012: Ambra Succi choreographed Loreen's performance of "My Heart is Refusing Me" during the Swedish national selection for Eurovision.
Eurovision Song Contest 2013: Ambra Succi collaborated with Loreen on a medley performance, contributing as choreographer and director of photography.
Montreux Jazz Festival in 2024: Collaboration with Loreen on the song "Paper Light", performance at the festival.
Ambra Succi has been instrumental in shaping Loreen's performances, bringing her unique artistic vision to the stage. Their collaborations have significantly contributed to Loreen's dynamic and memorable live shows.
Eurovision Song Contest 2012
Choreographed by Ambra Succi, the minimalist yet intense performance, featuring Loreen’s unique movements and a dramatic snowfall effect, contributed to its legendary status. "Euphoria" topped the charts across Europe and remains a fan-favorite, often regarded as one of the best Eurovision songs of all time.
Melodifestivalen 2012
Ambra Succi choreographed Loreen's performance of "My Heart is Refusing Me" during the Swedish national selection for Eurovision.
Ambra Succi & Loreen: A Visionary Collaboration in Music & Dance
Ambra Succi and Loreen have created some of the most memorable performances in modern music history. Their partnership, built on artistic innovation and powerful storytelling, has shaped iconic moments on both national and international stages.
The Magic Behind "Euphoria" – Eurovision 2012
One of their most legendary collaborations was Loreen’s Eurovision-winning performance of “Euphoria” in 2012. Ambra Succi, as choreographer and artistic director, crafted a unique and emotionally charged routine that emphasized minimalism, raw expression, and an intense connection between movement and music. The now-famous performance, featuring Loreen’s flowing movements, barefoot dancing, and dramatic snowfall, captivated audiences worldwide and helped secure Sweden’s Eurovision victory.
Other Notable Projects
Beyond "Euphoria," Succi and Loreen have worked together on multiple projects, including:
Melodifestivalen 2012 – Ambra choreographed Loreen’s performance of My Heart Is Refusing Me, setting the tone for their future collaborations.
Eurovision 2013 – They reunited for a powerful medley performance during the contest’s grand final.
"Paper Light" Live Performances – Succi contributed to the choreography of Loreen’s artistic and visually stunning stage performances of the song Paper Light.
Montreux Jazz Festival – Their creative synergy was on display at this prestigious event, blending music and movement in an unforgettable show.
A Lasting Impact on Music & Performance Art
Ambra Succi’s expertise in contemporary and expressive dance has played a crucial role in shaping Loreen’s artistic identity. Together, they have pushed creative boundaries, merging dance, music, and emotion to create performances that resonate deeply with audiences. Their work continues to inspire artists and performers worldwide, setting a high standard for storytelling through movement.